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Want to be a Couchsurfing host? – My Top 10 Learnings

Confessions of a Couchsurfing host

Have you ever wanted to try couchsurfing as a surfer or host but are not sure what to expect? Here are my Top 10 learnings as a couchsurfing host. These are based on my collective experiences as a couchsurfing host in two cities in Australia: Adelaide and Brisbane. Let’s start with …

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World’s Biggest Instameet #thisisqueensland – campaign of the month

World's Biggest Instameet #thisisqueensland

On Oct 4, 2014 Tourism and Events Queensland (TEQ), (Instagram account – @Queensland) hosted the world’s biggest Instameet to capture and showcase images of destinations across the state of Queensland, Australia. The San Diego, California Instagram group @igerssandiego previously held the world record for 451 people who turned out for …

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Travel Content Marketing Campaigns – Top 10 List

Content Marketing Travel Campaigns - Top 10 List

Here is my Travel Content Marketing Campaigns – Top 10 List in no particular order, along with 10 key learnings. 1. Contiki Legends Contiki invited past guests to submit the most legendary travel stories from their Contiki holiday. Stories were posted on the Contiki website, with the best ones given …

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Make money on Instagram – travel Instagramers share tips

Make money on Instagram

This week I had the opportunity to interview three of Australia’s leading travel Instagramers: laurenepbath, garry_norris and lovethywalrus (Paul Fleming). Specifically, to ask them to share some of the learnings from their success including: increasing follower numbers, content strategy, monitoring tools and how they manage to make money on Instagram. …

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Qantas Customer Care – #1 Aust Airline on Social Media

Qantas Customer Care Twitter Account

Today I take a look at Qantas Customer Care and show why it is #1 amongst Australian airlines when it comes to customer care on social media. I also review which are the best International airlines. Qantas is the only Australian based airline with a dedicated Twitter account for customer …

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Remote Control Tourist – Campaign Review

Remote Control Tourist. Play Melbourne. Tips for Improving Digital Marketing

Today I look at the recent Remote Control Tourist – Tourism VIC campaign, part of the Play Melbourne campaign. The objective of the campaign was give potential visitors to Melbourne the opportunity to explore up close what Melbourne has to offer before they visit, streamed live and in real time. …

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Website Optimisation for Mobile – Impact on Search

Tips for Improving Digital Marketing. Website Optimisation for Marketing. Flight Centre Digital Marketing.

Is your website optimised for Mobile? If not, what is the impact on Search results?. Many articles have been written about the rising importance of Mobile on Digital Marketing and Search. Recent US research indicates that 46% of searchers use mobile exclusively as a primary research tool. Google have also announced …

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