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Dove Men+Care Journey to strength

Dove Men+Care Journey to strength

Here is a great new content marketing campaign from Dove Men+Care, which premiered during the #AUSvENG Rugby test last night, featuring Australian rugby union player David Pocock. The Journey to strength campaign, aims to start conversations with Australian men about where real strength comes from and is brought to life through …

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Feminine Hygiene Content Marketing – Who’s #1?

Feminine Hygiene Content Marketing

Today I look at Feminine Hygiene Content Marketing and see which brand is #1. The post covers: Libra, Kotex, Stayfree, Carefree, Tampax, Moxie, TOMorganic and Cottons brands. Now updated to include SOFYBeFresh. Key Findings This author argues that in the feminine hygiene category, there is increasingly minimal real difference between …

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Travel Content Marketing Campaigns – Top 10 List

Content Marketing Travel Campaigns - Top 10 List

Here is my Travel Content Marketing Campaigns – Top 10 List in no particular order, along with 10 key learnings. 1. Contiki Legends Contiki invited past guests to submit the most legendary travel stories from their Contiki holiday. Stories were posted on the Contiki website, with the best ones given …

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Useful tools to start a blog

Tools to start a blog

Here are some of the most useful tools to start a blog. Self hosting vs free hosting The first issue to consider is whether you should use a free blog hosting service, or whether you self-host your blog. Self hosting means you will need to invest in a domain name …

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How to build your blog audience – Leading Aust food bloggers tell all

How to build your blog audience

WIth over 2,000 registered food blogs in Australia, how does one stand out and get read? To help answer that question, this week I had the opportunity to interview some of Australia’s leading food bloggers and ask them for tips on how to build your blog audience. I have focused …

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Anchorman 2 – Aust Launch Campaign Review

Anchorman 2 Tips for Improving Digital Marketing

This week I look at Anchorman 2: The Legend Continues movie and conduct an Aust launch campaign review. Anchorman 2 is the sequel to the 2004 movie, Anchorman: The Legend of Ron Burgundy produced by Paramount Pictures. Like the original film, the sequel is directed by Adam McKay, produced by …

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Remote Control Tourist – Campaign Review

Remote Control Tourist. Play Melbourne. Tips for Improving Digital Marketing

Today I look at the recent Remote Control Tourist – Tourism VIC campaign, part of the Play Melbourne campaign. The objective of the campaign was give potential visitors to Melbourne the opportunity to explore up close what Melbourne has to offer before they visit, streamed live and in real time. …

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Who is McAfee – Personal Content Marketing

who is mcafee. Tips for Improving Digital Marketing

How to create your own personal content marketing plan. Guns. check. Murder investigation. check. Sex. check. Underage girls. check. Illegal drug manufacturing. check. Faking identities. check. Illegal country border crossing. check. Seeking political asylum. check. Faking a heart attack. check. Deportation. check. Exclusive media deal with a tabloid magazine. check. …

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Digital Marketing Wine in China – How To

Digital Marketing Wine in China

This week I gave a presentation at The China Digital Marketing & Social Media Summit in Sydney on Wine. Specifically on Digital Marketing Wine in China – How to leverage the power of digital marketing and Chinese social media to market wine in China. Below is a link to the …

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