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Konrad Markham

How to beat the burger competition | Skipping Girl Takeway

It seems the popularity of the burger in Melbourne just keeps on growing. You would think there would be enough room in the burger market to run a successful business. However, given the intense level of competition in the burger space with constant pressure on prices and costs, it still …

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Drama Down Under continues on….

Drama Down Under continues on....

The Drama Down Under continues on in 2017. Launched in Victoria in 2008, Drama Downunder is one of Australia’s most successful and longest continually running sexual health campaigns.  Commissioned by AFAO (Australian Federation of Aids Organisations) and produced by VAC (Victorian Aids Council), the campaign has been globally recognized as an innovative and …

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Digital disruption in HR – McDonald’s Snaplications

Digital disruption in HR - McDonald's Snaplications

Am loving the new recruitment campaign from McDonald’s Australia. They have launched a Snapchat lens which shows potential job applicants how they will look in a McDonald’s uniform and allows them to submit an application by sending a 10 sec snap. How does it work? It’s very simple. Applicants need …

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Hiring a digital marketer? Make sure they’ve got these hidden skills

Hiring a digital marketer? Make sure they've got these hidden skills

Here is a recent post I wrote on Hiring a digital marketer? Make sure they’ve got these hidden skills, which originally appeared on startupsmart.com.au Click below to read the full article. http://www.startupsmart.com.au/advice/hiring-a-digital-marketer-make-sure-theyve-got-these-hidden-skills/  

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How to grow a small business using Instagram | Zen Wonders Tea

How to grow a small business using Instagram | Zen Wonders Tea

Zen Wonders Tea is a small online tea start-up, focused on selling premium quality Japanese matcha green tea. Based in Melbourne, Zen Wonders was founded less than a year ago by Roberto Filitti, an International student from Milan, Italy. The business has seen impressive growth during it’s first twelve months. …

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10 Essentials when creating an elite digital marketing strategy

10 Essentials when creating an elite digital marketing strategy

I recently wrote a post for Expert360 on 10 Essentials when creating an elite digital marketing strategy Click here to read the full article https://expert360.com/blog/10-essentials-creating-elite-digital-marketing-strategy/ by Konrad Markham Tips for Improving Digital Marketing

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5 tips to improve Google Adwords campaigns

5 tips to improve Google Adwords campaigns

I recently had the pleasure of attending the Google Partners Masterclass Melbourne 2016. The event was an update on the state of the Google Union for Google Adwords and Google Analytics. From that masterclass, there were a number of useful tips on Google Adwords. I list some of these below …

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Dove Men+Care Journey to strength

Dove Men+Care Journey to strength

Here is a great new content marketing campaign from Dove Men+Care, which premiered during the #AUSvENG Rugby test last night, featuring Australian rugby union player David Pocock. The Journey to strength campaign, aims to start conversations with Australian men about where real strength comes from and is brought to life through …

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Snickers Hungerithm

Snickers Hungerithm

Introducing the SNICKERS® Hungerithm: The angrier the internet, the cheaper the SNICKERS®. The Internet gets a little angry when it’s hungry. So Clemenger BBDO Melbourne and Mars Chocolate Australia have teamed up to create the SNICKERS® Hungerithm – a hunger algorithm that monitors the mood of the Internet, and then …

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Which digital marketing training courses are most in demand?

Which digital marketing training courses are most in demand?

The demand for digital marketing training courses is booming. Since I first posted a list of providers and courses on my blog in 2013, there has been a dramatic increase in the number and types of digital marketing training courses available. I recently interviewed Russell Easther, founder of digitalbrief.com to …

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