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Tag Archives: Social Media Case Studies

Great Wine Content Marketing

Tips for Improving Digital Marketing. Wine Content Marketing. Yellowglen Digital Marketing.

This week, I will highlight some examples of great wine content marketing. Brands covered include: KIm Crawford, Casillero del Diablo, Brown Brothers, Yellowglen and Yellowtail. Let’s start with a definition of Content Marketing. Where better to get this from than the Content Marketing Institute themselves!. Content Marketing is the marketing …

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McDonalds and Fast Food Chains Use of Social Media

Tips for Improving Digital Marketing. McDonald's Australia Social Media. Fast Food Chains Social Media.

Customer service and the use of social media is a particular interest of mine, so I thought I would investigate today McDonalds and fast food chains use of Social Media. It appears that McDonald’s Australia does not have an active dedicated customer service Twitter account. Such a search in Twitter …

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