Home / Tag Archives: Social Media Case Studies

Tag Archives: Social Media Case Studies

Remote Control Tourist – Campaign Review

Remote Control Tourist. Play Melbourne. Tips for Improving Digital Marketing

Today I look at the recent Remote Control Tourist – Tourism VIC campaign, part of the Play Melbourne campaign. The objective of the campaign was give potential visitors to Melbourne the opportunity to explore up close what Melbourne has to offer before they visit, streamed live and in real time. …

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Greenpeace Recycling Campaign Review

Tips for Improving Digital Marketing. Greenpeace Recycling Campaign.

This week I continue the theme of an in-depth look at one brand or campaign. Specifically, a Greenpeace recycling campaign review. Greenpeace Australia recently developed a new campaign promoting the National recycling scheme, in the process targeting beverage manufacturers such as Coca-Cola Amatil who are opposed to the scheme. Phase …

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Food Brand Campaign Review – Five Tastes

Food Brand Campaign Review - Five Tastes

Update – Jun 2016 My original review below has been updated with a number of recent developments. Unless the recent brand relaunch and new products can deliver a significant improvement in total Five Tastes brand sales, my prediction is that the brand will be scaled back to a couple of key …

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Great Wine Content Marketing

Tips for Improving Digital Marketing. Wine Content Marketing. Yellowglen Digital Marketing.

This week, I will highlight some examples of great wine content marketing. Brands covered include: KIm Crawford, Casillero del Diablo, Brown Brothers, Yellowglen and Yellowtail. Let’s start with a definition of Content Marketing. Where better to get this from than the Content Marketing Institute themselves!. Content Marketing is the marketing …

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McDonalds and Fast Food Chains Use of Social Media

Tips for Improving Digital Marketing. McDonald's Australia Social Media. Fast Food Chains Social Media.

Customer service and the use of social media is a particular interest of mine, so I thought I would investigate today McDonalds and fast food chains use of Social Media. It appears that McDonald’s Australia does not have an active dedicated customer service Twitter account. Such a search in Twitter …

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