Home / Tag Archives: Konrad Markham

Tag Archives: Konrad Markham

Aust Open Tennis – #1 Grand Slam for Fan Engagement

@Australian Open Logo

Taking shelter from the heat, this week I take a look at the Aust Open Tennis currently underway in Melbourne. The other three Tennis Grand Slams: Wimbledon in London, The French Open in Paris and the US Open in New York are all arguably more prestigious overall than the Aust Open. …

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Interview David Chilcott One Pot Chef – You Tube Channel

David Chilcott - One Pot Chef

This is a follow up to my last post, Make money on You Tube – start your own cooking channel where I reviewed a number of different Australian cooking channels, including One Pot Chef. David Chilcott One Pot Chef is the founder of the One Pot Chef You Tube cooking channel. …

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Make money on You Tube – start your own cooking channel

How to make money from You Tube - start your own cooking channel

Today I will look at how to make money on You Tube via starting your own cooking channel. Ok, so you have produced a couple of cooking videos, created a You Tube Channel and uploaded the videos to the channel. The next step is to join the You Tube Partner …

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Tea E-Commerce Sites – Best Practice Checklist

Tea E-Commerce Sites - Best Practice Checklist

This week I take a look at Tea E-Commerce sites. Specifically, to outline a number of key factors that contribute to them being classed as best practice. I list some examples below of Tea E-Commerce sites that best demonstrate these factors. The key factors include: Online Range Is the site …

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Aust Post Video Stamp Campaign

Aust Post Video Stamp

This week I take a look at the great new Aust Post Video Stamp product and campaign. Free with any in-store purchase of an Express Post/Courier International parcel, the Video Stamp allows you to attach a personal 15 sec video message to your parcel via the use of a QR …

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Anchorman 2 – Aust Launch Campaign Review

Anchorman 2 Tips for Improving Digital Marketing

This week I look at Anchorman 2: The Legend Continues movie and conduct an Aust launch campaign review. Anchorman 2 is the sequel to the 2004 movie, Anchorman: The Legend of Ron Burgundy produced by Paramount Pictures. Like the original film, the sequel is directed by Adam McKay, produced by …

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Remote Control Tourist – Campaign Review

Remote Control Tourist. Play Melbourne. Tips for Improving Digital Marketing

Today I look at the recent Remote Control Tourist – Tourism VIC campaign, part of the Play Melbourne campaign. The objective of the campaign was give potential visitors to Melbourne the opportunity to explore up close what Melbourne has to offer before they visit, streamed live and in real time. …

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Who is McAfee – Personal Content Marketing

who is mcafee. Tips for Improving Digital Marketing

How to create your own personal content marketing plan. Guns. check. Murder investigation. check. Sex. check. Underage girls. check. Illegal drug manufacturing. check. Faking identities. check. Illegal country border crossing. check. Seeking political asylum. check. Faking a heart attack. check. Deportation. check. Exclusive media deal with a tabloid magazine. check. …

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Digital Marketing Wine in China – How To

Digital Marketing Wine in China

This week I gave a presentation at The China Digital Marketing & Social Media Summit in Sydney on Wine. Specifically on Digital Marketing Wine in China – How to leverage the power of digital marketing and Chinese social media to market wine in China. Below is a link to the …

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New Car Brand Campaigns Top 5 List

Tips for Improving Digital Marketing. New Car Brand Campaigns Top 5 List

This week I take a look at some of the best new Car brand campaigns. I have read recently an ad agency head describe most car advertising as passive persuasion. I tend to agree. For me, many campaigns are also very formulaic. The main thing that differentiates one brand campaign …

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