Home / Tag Archives: Digital Marketing Case Studies

Tag Archives: Digital Marketing Case Studies

Aust Open Tennis – #1 Grand Slam for Fan Engagement

@Australian Open Logo

Taking shelter from the heat, this week I take a look at the Aust Open Tennis currently underway in Melbourne. The other three Tennis Grand Slams: Wimbledon in London, The French Open in Paris and the US Open in New York are all arguably more prestigious overall than the Aust Open. …

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Interview David Chilcott One Pot Chef – You Tube Channel

David Chilcott - One Pot Chef

This is a follow up to my last post, Make money on You Tube – start your own cooking channel where I reviewed a number of different Australian cooking channels, including One Pot Chef. David Chilcott One Pot Chef is the founder of the One Pot Chef You Tube cooking channel. …

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Make money on You Tube – start your own cooking channel

How to make money from You Tube - start your own cooking channel

Today I will look at how to make money on You Tube via starting your own cooking channel. Ok, so you have produced a couple of cooking videos, created a You Tube Channel and uploaded the videos to the channel. The next step is to join the You Tube Partner …

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Tea E-Commerce Sites – Best Practice Checklist

Tea E-Commerce Sites - Best Practice Checklist

This week I take a look at Tea E-Commerce sites. Specifically, to outline a number of key factors that contribute to them being classed as best practice. I list some examples below of Tea E-Commerce sites that best demonstrate these factors. The key factors include: Online Range Is the site …

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Remote Control Tourist – Campaign Review

Remote Control Tourist. Play Melbourne. Tips for Improving Digital Marketing

Today I look at the recent Remote Control Tourist – Tourism VIC campaign, part of the Play Melbourne campaign. The objective of the campaign was give potential visitors to Melbourne the opportunity to explore up close what Melbourne has to offer before they visit, streamed live and in real time. …

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Who is McAfee – Personal Content Marketing

who is mcafee. Tips for Improving Digital Marketing

How to create your own personal content marketing plan. Guns. check. Murder investigation. check. Sex. check. Underage girls. check. Illegal drug manufacturing. check. Faking identities. check. Illegal country border crossing. check. Seeking political asylum. check. Faking a heart attack. check. Deportation. check. Exclusive media deal with a tabloid magazine. check. …

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New Car Brand Campaigns Top 5 List

Tips for Improving Digital Marketing. New Car Brand Campaigns Top 5 List

This week I take a look at some of the best new Car brand campaigns. I have read recently an ad agency head describe most car advertising as passive persuasion. I tend to agree. For me, many campaigns are also very formulaic. The main thing that differentiates one brand campaign …

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Greenpeace Recycling Campaign Review

Tips for Improving Digital Marketing. Greenpeace Recycling Campaign.

This week I continue the theme of an in-depth look at one brand or campaign. Specifically, a Greenpeace recycling campaign review. Greenpeace Australia recently developed a new campaign promoting the National recycling scheme, in the process targeting beverage manufacturers such as Coca-Cola Amatil who are opposed to the scheme. Phase …

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Food Brand Campaign Review – Five Tastes

Food Brand Campaign Review - Five Tastes

Update – Jun 2016 My original review below has been updated with a number of recent developments. Unless the recent brand relaunch and new products can deliver a significant improvement in total Five Tastes brand sales, my prediction is that the brand will be scaled back to a couple of key …

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Wine E-Commerce Sites Top 10 List

Tips for Improving Digital Marketing. Wine E-Commerce Sites Top 10 List. Dan Murphy's Digital Marketing.

To follow on from my last post, here is my Wine E-Commerce Sites Top 10 List. Background Recent figures indicate that the number of wine online retailers in Australia has grown from 6 in 2008 to over 200 in 2013. There are a number of factors that have contributed to this …

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