Home / Tag Archives: Digital Marketing Campaigns

Tag Archives: Digital Marketing Campaigns

New Car Brand Campaigns Top 5 List

Tips for Improving Digital Marketing. New Car Brand Campaigns Top 5 List

This week I take a look at some of the best new Car brand campaigns. I have read recently an ad agency head describe most car advertising as passive persuasion. I tend to agree. For me, many campaigns are also very formulaic. The main thing that differentiates one brand campaign …

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Greenpeace Recycling Campaign Review

Tips for Improving Digital Marketing. Greenpeace Recycling Campaign.

This week I continue the theme of an in-depth look at one brand or campaign. Specifically, a Greenpeace recycling campaign review. Greenpeace Australia recently developed a new campaign promoting the National recycling scheme, in the process targeting beverage manufacturers such as Coca-Cola Amatil who are opposed to the scheme. Phase …

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Food Brand Campaign Review – Five Tastes

Food Brand Campaign Review - Five Tastes

Update – Jun 2016 My original review below has been updated with a number of recent developments. Unless the recent brand relaunch and new products can deliver a significant improvement in total Five Tastes brand sales, my prediction is that the brand will be scaled back to a couple of key …

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Wine E-Commerce Sites Top 10 List

Tips for Improving Digital Marketing. Wine E-Commerce Sites Top 10 List. Dan Murphy's Digital Marketing.

To follow on from my last post, here is my Wine E-Commerce Sites Top 10 List. Background Recent figures indicate that the number of wine online retailers in Australia has grown from 6 in 2008 to over 200 in 2013. There are a number of factors that have contributed to this …

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Great Wine Content Marketing

Tips for Improving Digital Marketing. Wine Content Marketing. Yellowglen Digital Marketing.

This week, I will highlight some examples of great wine content marketing. Brands covered include: KIm Crawford, Casillero del Diablo, Brown Brothers, Yellowglen and Yellowtail. Let’s start with a definition of Content Marketing. Where better to get this from than the Content Marketing Institute themselves!. Content Marketing is the marketing …

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Website Optimisation for Mobile – Impact on Search

Tips for Improving Digital Marketing. Website Optimisation for Marketing. Flight Centre Digital Marketing.

Is your website optimised for Mobile? If not, what is the impact on Search results?. Many articles have been written about the rising importance of Mobile on Digital Marketing and Search. Recent US research indicates that 46% of searchers use mobile exclusively as a primary research tool. Google have also announced …

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Australian Labor Party – A Digital Marketing Review Follow Up

Tips for Improving Digital Marketing. Political Parties Digital Marketing. Labor Party Digital Marketing.

As a follow up to my recent post on Australian Political Parties – A Digital Marketing Review, below is the new ad from Kevin Rudd and the Australian Labor Party which airs tonight. The communication strategy interestingly seems to put Kevin Rudd as far out in front of the Labor …

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Online Sports Betting Social Media – Who’s Winning?

sportsbet digital marketing. Tips for Improving Digital Marketing. online sports betting social media.

This week’s post looks at Online Sports Betting Social Media in Australia and asks who’s winning?. That is tomwaterhouse.com, bet365.com.au, betfair.com.au, sportingbet.com.au or sportsbet.com.au ? I will be comparing and contrasting the digital marketing and social media strategies of each of the above players rather than the different product features they have on …

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