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Dove Men+Care Journey to strength

Dove Men+Care Journey to strength

Here is a great new content marketing campaign from Dove Men+Care, which premiered¬†during the #AUSvENG Rugby test last night, featuring Australian rugby union player David Pocock. The Journey to strength campaign, aims to start conversations with Australian men about where real strength comes from and is brought to life through …

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VB Name in the game – campaign of the month

VB Name in the game - campaign of the month

I am just loving the new VB Name in the game campaign, launched this month in preparation for the upcoming 2014 NRL State of Origin series. Victoria Bitter is giving 46 NSW Blues fans the chance to get their name on the actual jersey of one of the NSW players …

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Increase NRL fan engagement on social media, how to

Increase NRL fan engagement on social media, how to

Today I take a look at how to increase NRL fan engagement on social media, using case study examples of the Parramatta Eels and Canberra Raiders. Firstly, lets review the key social media metrics on Facebook, Twitter and Instagram for each of the NRL teams, as well as their membership …

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Aust Open Tennis – #1 Grand Slam for Fan Engagement

@Australian Open Logo

Taking shelter from the heat, this week I take a look at the Aust Open Tennis currently underway in Melbourne. The other three Tennis Grand Slams:¬†Wimbledon in London, The French Open in Paris and the US Open in New York are all arguably more prestigious overall than the Aust Open. …

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