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Why negative reviews can be good for business

Why negative reviews can be good for business

In my Q & A this week with Robert Tolliday – General Manager, True Local we discuss why negative reviews can be good for business.  Areas covered include: what customers think of online reviews – positive and negative, how to encourage customers to leave a review and how best to respond after …

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How Seniors Use Social Media |10 Surprising Learnings

How Seniors Use Social Media

Based on 5 years trend data analysis of the Sensis Social Media Report. Forget all your preconceptions about How Seniors Use Social Media. Here are 10 surprising learnings to help you reach and engage with seniors on social media. Seniors are defined as those aged 50+. A sample size of 320 …

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Top 10 Wine Brand Instagram Accounts

Top 10 Wine Brand Instagram Accounts

In a recent post on Australian Business Use of Social Media, it was noted that small businesses tended to just use one platform in their social media marketing efforts, i.e. Facebook. As the size of the business increased, the more likely they were to use additional social media platforms besides …

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Australian Business Use of Social Media

Australian Business Use of Social Media

Sensis Australia recently released it’s Social Media Report, updated for 2015. The report gives a very interesting insight into how Australian people and businesses are using social media. Here is a snapshot of the most interesting findings of the business section, comparing small, medium and large businesses. These cover: % of …

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Make money on Instagram – travel Instagramers share tips

Make money on Instagram

This week I had the opportunity to interview three of Australia’s leading travel Instagramers: laurenepbath, garry_norris and lovethywalrus (Paul Fleming). Specifically, to ask them to share some of the learnings from their success including: increasing follower numbers, content strategy, monitoring tools and how they manage to make money on Instagram. …

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