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Digital disruption in HR – McDonald’s Snaplications

Digital disruption in HR - McDonald's Snaplications

Am loving the new recruitment campaign from McDonald’s Australia. They have launched a Snapchat lens which shows potential job applicants how they will look in a McDonald’s uniform and allows them to submit an application by sending a 10 sec snap. How does it work? It’s very simple. Applicants need …

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How to grow a small business using Instagram | Zen Wonders Tea

How to grow a small business using Instagram | Zen Wonders Tea

Zen Wonders Tea is a small online tea start-up, focused on selling premium quality Japanese matcha green tea. Based in Melbourne, Zen Wonders was founded less than a year ago by Roberto Filitti, an International student from Milan, Italy. The business has seen impressive growth during it’s first twelve months. …

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Why negative reviews can be good for business

Why negative reviews can be good for business

In my Q & A this week with Robert Tolliday – General Manager, True Local we discuss why negative reviews can be good for business.  Areas covered include: what customers think of online reviews – positive and negative, how to encourage customers to leave a review and how best to respond after …

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5 Reasons SME’s should prioritise Email Over Social Media

5 Reasons SME's should prioritise Email over Social Media

Here is a link to an article of mine which was recently posted on the Expert360 blog. 5 Reasons SME’s should prioritise Email Over Social Media The post covers: Reach Cost Cut Through & Engagement Content Relevance & Targeting Owned vs Earned vs Paid Media by Konrad Markham Tips for …

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How Seniors Use Social Media |10 Surprising Learnings

How Seniors Use Social Media

Based on 5 years trend data analysis of the Sensis Social Media Report. Forget all your preconceptions about How Seniors Use Social Media. Here are 10 surprising learnings to help you reach and engage with seniors on social media. Seniors are defined as those aged 50+. A sample size of 320 …

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Top 10 Wine Brand Instagram Accounts

Top 10 Wine Brand Instagram Accounts

In a recent post on Australian Business Use of Social Media, it was noted that small businesses tended to just use one platform in their social media marketing efforts, i.e. Facebook. As the size of the business increased, the more likely they were to use additional social media platforms besides …

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Australian Business Use of Social Media

Australian Business Use of Social Media

Sensis Australia recently released it’s Social Media Report, updated for 2015. The report gives a very interesting insight into how Australian people and businesses are using social media. Here is a snapshot of the most interesting findings of the business section, comparing small, medium and large businesses. These cover: % of …

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Make money on Instagram – travel Instagramers share tips

Make money on Instagram

This week I had the opportunity to interview three of Australia’s leading travel Instagramers: laurenepbath, garry_norris and lovethywalrus (Paul Fleming). Specifically, to ask them to share some of the learnings from their success including: increasing follower numbers, content strategy, monitoring tools and how they manage to make money on Instagram. …

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Increase NRL fan engagement on social media, how to

Increase NRL fan engagement on social media, how to

Today I take a look at how to increase NRL fan engagement on social media, using case study examples of the Parramatta Eels and Canberra Raiders. Firstly, lets review the key social media metrics on Facebook, Twitter and Instagram for each of the NRL teams, as well as their membership …

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How to build your blog audience – Leading Aust food bloggers tell all

How to build your blog audience

WIth over 2,000 registered food blogs in Australia, how does one stand out and get read? To help answer that question, this week I had the opportunity to interview some of Australia’s leading food bloggers and ask them for tips on how to build your blog audience. I have focused …

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