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How to beat the burger competition | Skipping Girl Takeway

It seems the popularity of the burger in Melbourne just keeps on growing. You would think there would be enough room in the burger market to run a successful business. However, given the intense level of competition in the burger space with constant pressure on prices and costs, it still …

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Digital disruption in HR – McDonald’s Snaplications

Digital disruption in HR - McDonald's Snaplications

Am loving the new recruitment campaign from McDonald’s Australia. They have launched a Snapchat lens which shows potential job applicants how they will look in a McDonald’s uniform and allows them to submit an application by sending a 10 sec snap. How does it work? It’s very simple. Applicants need …

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Snickers Hungerithm

Snickers Hungerithm

Introducing the SNICKERS® Hungerithm: The angrier the internet, the cheaper the SNICKERS®. The Internet gets a little angry when it’s hungry. So Clemenger BBDO Melbourne and Mars Chocolate Australia have teamed up to create the SNICKERS® Hungerithm – a hunger algorithm that monitors the mood of the Internet, and then …

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Best takeaway and food delivery Apps

Best takeaway and home delivery Apps

Today I look at who has the best takeaway and food delivery Apps?. My review covers Menulog, Eat Now, Delivery Hero and Westfield Eat on Time. Whilst they don’t have an App yet, dish’d is also covered as another interesting takeaway and food delivery option. This is a follow up …

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Who has the best Pizza App in Aust?

Who has the best Pizza App in Aust?

Today I attempt to answer the question of who has the best Pizza App in Aust?. My review covers Crust Pizza, Dominos Pizza, Eagle Boys Pizza and Pizza Hut. I have used 5 main criteria to evaluate each app. Ease of ordering/payment/getting help/customer service Ease of navigation/functionality Added value – …

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How to build your blog audience – Leading Aust food bloggers tell all

How to build your blog audience

WIth over 2,000 registered food blogs in Australia, how does one stand out and get read? To help answer that question, this week I had the opportunity to interview some of Australia’s leading food bloggers and ask them for tips on how to build your blog audience. I have focused …

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Interview David Chilcott One Pot Chef – You Tube Channel

David Chilcott - One Pot Chef

This is a follow up to my last post, Make money on You Tube – start your own cooking channel where I reviewed a number of different Australian cooking channels, including One Pot Chef. David Chilcott One Pot Chef is the founder of the One Pot Chef You Tube cooking channel. …

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Make money on You Tube – start your own cooking channel

How to make money from You Tube - start your own cooking channel

Today I will look at how to make money on You Tube via starting your own cooking channel. Ok, so you have produced a couple of cooking videos, created a You Tube Channel and uploaded the videos to the channel. The next step is to join the You Tube Partner …

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Food Brand Campaign Review – Five Tastes

Food Brand Campaign Review - Five Tastes

Update – Jun 2016 My original review below has been updated with a number of recent developments. Unless the recent brand relaunch and new products can deliver a significant improvement in total Five Tastes brand sales, my prediction is that the brand will be scaled back to a couple of key …

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