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Content Marketing

New Car Brand Campaigns Top 5 List

Tips for Improving Digital Marketing. New Car Brand Campaigns Top 5 List

This week I take a look at some of the best new Car brand campaigns. I have read recently an ad agency head describe most car advertising as passive persuasion. I tend to agree. For me, many campaigns are also very formulaic. The main thing that differentiates one brand campaign …

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Greenpeace Recycling Campaign Review

Tips for Improving Digital Marketing. Greenpeace Recycling Campaign.

This week I continue the theme of an in-depth look at one brand or campaign. Specifically, a Greenpeace recycling campaign review. Greenpeace Australia recently developed a new campaign promoting the National recycling scheme, in the process targeting beverage manufacturers such as Coca-Cola Amatil who are opposed to the scheme. Phase …

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Food Brand Campaign Review – Five Tastes

Food Brand Campaign Review - Five Tastes

Update – Jun 2016 My original review below has been updated with a number of recent developments.¬†Unless the recent brand relaunch and new products can deliver a significant improvement in total Five Tastes brand sales, my prediction is that the brand will be scaled back to a couple of key …

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Great Wine Content Marketing

Tips for Improving Digital Marketing. Wine Content Marketing. Yellowglen Digital Marketing.

This week, I will highlight some examples of great wine content marketing. Brands covered include: KIm Crawford, Casillero del Diablo, Brown Brothers, Yellowglen and Yellowtail. Let’s start with a definition of Content Marketing. Where better to get this from than the Content Marketing Institute themselves!. Content Marketing is the marketing …

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