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Campaign of the month

Drama Down Under continues on….

Drama Down Under continues on....

The Drama Down Under continues on in 2017. Launched in Victoria in 2008, Drama Downunder is one of Australia’s most successful and longest continually running sexual health campaigns.  Commissioned by AFAO (Australian Federation of Aids Organisations) and produced by VAC (Victorian Aids Council), the campaign has been globally recognized as an innovative and …

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Digital disruption in HR – McDonald’s Snaplications

Digital disruption in HR - McDonald's Snaplications

Am loving the new recruitment campaign from McDonald’s Australia. They have launched a Snapchat lens which shows potential job applicants how they will look in a McDonald’s uniform and allows them to submit an application by sending a 10 sec snap. How does it work? It’s very simple. Applicants need …

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Dove Men+Care Journey to strength

Dove Men+Care Journey to strength

Here is a great new content marketing campaign from Dove Men+Care, which premiered during the #AUSvENG Rugby test last night, featuring Australian rugby union player David Pocock. The Journey to strength campaign, aims to start conversations with Australian men about where real strength comes from and is brought to life through …

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Snickers Hungerithm

Snickers Hungerithm

Introducing the SNICKERS® Hungerithm: The angrier the internet, the cheaper the SNICKERS®. The Internet gets a little angry when it’s hungry. So Clemenger BBDO Melbourne and Mars Chocolate Australia have teamed up to create the SNICKERS® Hungerithm – a hunger algorithm that monitors the mood of the Internet, and then …

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50 Blog Posts | My Top 5 Favourite Digital Campaigns

50 Blog Posts

Yippee. With this post I am very proud to have now reached 50 posts since starting this blog. Thinking back to when I was writing my first post, I thought it would be a struggle to reach 10 posts. 50 blog posts I thought was just not achievable. I guess …

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The Making of Drama Downunder – Go behind the scenes

The Making of Drama Downunder

As a followup to my previous post on the Drama Downunder campaign and why it is Aust longest running sexual health campaign, today we go behind the scenes on the making of Drama Downunder. Virginia Cummins is a Melbourne based commercial and editorial photographer with an extensive portfolio of work …

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Drama Downunder – Why it’s Aust longest running sexual health campaign

Drama Down Under

Drama Downunder (DDU) is one of Australia’s most successful and longest continually running sexual health campaigns.  Commissioned by AFAO (Australian Federation of Aids Organisations) and produced by VAC (Victorian Aids Council), the Drama Down Under campaign has been globally recognized as an innovative and effective social marketing campaign. The campaign …

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Tak3n LinkedIn – campaign of the Month

Tak3n LinkedIn - Campaign of the Month

To coincide with the worldwide release of the new Liam Neeson movie Taken3 in Jan 2015 , 2Oth Century Fox have teamed up with LinkedIn for a fantastic promotion called Tak3n LinkedIn “Particular set of skills”. Contestants have the chance to win a personal endorsement of their particular set of …

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World’s Biggest Instameet #thisisqueensland – campaign of the month

World's Biggest Instameet #thisisqueensland

On Oct 4, 2014 Tourism and Events Queensland (TEQ), (Instagram account – @Queensland) hosted the world’s biggest Instameet to capture and showcase images of destinations across the state of Queensland, Australia. The San Diego, California Instagram group @igerssandiego previously held the world record for 451 people who turned out for …

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Myplates manproof your car – campaign of the month

Myplates - manproof my car

How much should marketers be worried or take any notice of consumer complaints about a communication campaign? Does it matter if the complaints are from the intended target audience or not? How many complaints would you receive about a campaign before taking any action and/or replacing it with some other …

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