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Myplates manproof your car – campaign of the month

Myplates - manproof my car

How much should marketers be worried or take any notice of consumer complaints about a communication campaign? Does it matter if the complaints are from the intended target audience or not? How many complaints would you receive about a campaign before taking any action and/or replacing it with some other …

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New Car Brand Campaigns Top 5 List

Tips for Improving Digital Marketing. New Car Brand Campaigns Top 5 List

This week I take a look at some of the best new Car brand campaigns. I have read recently an ad agency head describe most car advertising as passive persuasion. I tend to agree. For me, many campaigns are also very formulaic. The main thing that differentiates one brand campaign …

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