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Konrad Markham

Drama Down Under continues on….

Drama Down Under continues on....

The Drama Down Under continues on in 2017. Launched in Victoria in 2008, Drama Downunder is one of Australia’s most successful and longest continually running sexual health campaigns.  Commissioned by AFAO (Australian Federation of Aids Organisations) and produced by VAC (Victorian Aids Council), the campaign has been globally recognized as an innovative and …

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5 tips to improve Google Adwords campaigns

5 tips to improve Google Adwords campaigns

I recently had the pleasure of attending the Google Partners Masterclass Melbourne 2016. The event was an update on the state of the Google Union for Google Adwords and Google Analytics. From that masterclass, there were a number of useful tips on Google Adwords. I list some of these below …

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Snickers Hungerithm

Snickers Hungerithm

Introducing the SNICKERS® Hungerithm: The angrier the internet, the cheaper the SNICKERS®. The Internet gets a little angry when it’s hungry. So Clemenger BBDO Melbourne and Mars Chocolate Australia have teamed up to create the SNICKERS® Hungerithm – a hunger algorithm that monitors the mood of the Internet, and then …

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Which digital marketing training courses are most in demand?

Which digital marketing training courses are most in demand?

The demand for digital marketing training courses is booming. Since I first posted a list of providers and courses on my blog in 2013, there has been a dramatic increase in the number and types of digital marketing training courses available. I recently interviewed Russell Easther, founder of digitalbrief.com to …

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Why negative reviews can be good for business

Why negative reviews can be good for business

In my Q & A this week with Robert Tolliday – General Manager, True Local we discuss why negative reviews can be good for business.  Areas covered include: what customers think of online reviews – positive and negative, how to encourage customers to leave a review and how best to respond after …

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