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Top 10 Wine Brand Instagram Accounts
Source: dailymail.co.uk

Top 10 Wine Brand Instagram Accounts

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In a recent post on Australian Business Use of Social Media, it was noted that small businesses tended to just use one platform in their social media marketing efforts, i.e. Facebook. As the size of the business increased, the more likely they were to use additional social media platforms besides Facebook.

According to the latest Social Media Statistics Australia for Sep 2015, Instagram now has 5 Million active monthly users in Australia. It trails only Facebook at 14.0M, You Tube at 13.9M and WordPress at 5.75M active monthly users. Thus, there is a strong argument now for incorporating Instagram into the mix of social media marketing efforts.

Here is my list of Top 10 Wine Brand Instagram Accounts. These are a mixture of small to very large wine brands which have embraced Instagram showing that successful use can be achieved with limited funds and resources.

What all the brands on the list have in common on their Instagram accounts are:

  • They are very active on the platform.
  • Get the mix right between overt selling commercial content and other content.
  • Using beautiful imagery in the other content to showcase:
    • Winery & vineyards
    • Beauty & location of the surrounding area
    • Food in the restaurant or cellar door to match the wines
    • Production process and how the wine is made
    • Staff & key personnel
    • Events & sponsorship opportunities where the product is consumed and enjoyed
    • Cute and furry animals that work at the winery or regularly stop by to say hello.
  • Images used are visually driven. There is minimal use of text and other copy on the images.
  • Appropriate use of hashtags.

The list is in no particular order. (NB: Images below are from the official brand feed as well as some user generated content using the hashtag)

bestswines

lpine-phototile-for-instagram id=826 user=”kardy1″ src=”global_tag” tag=”bestswines” imgl=”instagram” style=”cascade” col=”3″ size=”M” num=”3″ align=”center” max=”100″]

yellowglen

lpine-phototile-for-instagram id=826 user=”kardy1″ src=”global_tag” tag=”yellowglen” imgl=”instagram” style=”cascade” col=”3″ size=”M” num=”3″ align=”center” max=”100″]

leeuwinestate

[alpine-phototile-for-instagram id=826 user=”kardy1″ src=”global_tag” tag=”leeuwinestate” imgl=”instagram” style=”cascade” col=”3″ size=”M” num=”3″ align=”center” max=”100″]

jacobscreekwine

[alpine-phototile-for-instagram id=826 user=”kardy1″ src=”global_tag” tag=”jacobscreekwine” imgl=”instagram” style=”cascade” col=”3″ size=”M” num=”3″ align=”center” max=”100″]

coriole

[alpine-phototile-for-instagram id=826 user=”kardy1″ src=”global_tag” tag=”coriole” imgl=”instagram” style=”cascade” col=”3″ size=”M” num=”3″ align=”center” max=”100″]

penfolds

[alpine-phototile-for-instagram id=826 user=”kardy1″ src=”global_tag” tag=”penfolds” imgl=”instagram” style=”cascade” col=”3″ size=”M” num=”3″ align=”center” max=”100″]

nepenthewines

[alpine-phototile-for-instagram id=826 user=”kardy1″ src=”global_tag” tag=”nepenthewines” imgl=”instagram” style=”cascade” col=”3″ size=”M” num=”3″ align=”center” max=”100″]

yalumbawine

[alpine-phototile-for-instagram id=826 user=”kardy1″ src=”global_tag” tag=”yalumbawine” imgl=”instagram” style=”cascade” col=”3″ size=”M” num=”3″ align=”center” max=”100″]

vassefelixwines

[alpine-phototile-for-instagram id=826 user=”kardy1″ src=”global_tag” tag=”vassefelixwines” imgl=”instagram” style=”cascade” col=”3″ size=”M” num=”3″ align=”center” max=”100″]

kangarillaroadwinery

[alpine-phototile-for-instagram id=826 user=”kardy1″ src=”global_tag” tag=”kangarillaroadwinery” imgl=”instagram” style=”cascade” col=”3″ size=”M” num=”3″ align=”center” max=”100″]

 

by Konrad Markham

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