This week I gave a presentation at The China Digital Marketing & Social Media Summit in Sydney on Wine.
Specifically on Digital Marketing Wine in China – How to leverage the power of digital marketing and Chinese social media to market wine in China.
Below is a link to the full presentation.
In my presentation, I refer to a documentary feature film, Red Obsession that has recently aired in cinemas. Narrated by Russell Crowe, it is the story of the appeal of Bordeaux wines in China. Highly recommended.
If interested I have also posted other articles recently on the subject of wine.
by Konrad Markham
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